Not An April Fools- She's BACK! Spring Clean Your Business: Refresh Your Marketing & Customer Experience

Welcome back to the Clicks and Giggles podcast! In this episode, Jordan Perry dives into practical steps to audit and improve your business during Q2, using a "spring cleaning" approach. Whether you’re looking to refine your marketing, optimize customer experience, or leverage data, this episode offers actionable insights to get your house in order for growth.Main topics covered:How to reflect on and optimize your customer experience from discovery to onboardingThe importance of auditing your digital assets: website, social media, and analyticsUsing surveys and feedback to sharpen your messaging and offeringsSetting up and utilizing data analytics, including Google Analytics and Meta PixelCreating a process for quarterly review and continuous improvementIn this episode:Why stepping into your customer’s shoes reveals hidden gapsHow to conduct a simple business audit in under an hourTips for refreshing your Instagram and website to boost conversionsThe value of analytics and why everyone should install Google Analytics and Meta PixelCreative ways to gather feedback, including surveys with incentivesThe power of data to inform marketing strategy and messagingTimestamps:00:00 - Welcome back & intro to spring cleaning your business00:32 - Why reflection on Q1 is crucial for growth in Q201:03 - Assessing your customer experience from discovery to delivery02:00 - Seeing your business from your client's perspective02:51 - Reviewing onboarding and client experience processes04:16 - Evaluating your online presence: Instagram & website checks05:32 - Ensuring your opt-ins and download mechanisms work seamlessly06:46 - Auditing paid advertising and tracking data regularly08:16 - Setting up Google Analytics and Meta Pixel for data collection09:33 - How to leverage data and start tracking before you’re ready to run ads10:42 - Using surveys to gather valuable feedback & improve messaging12:01 - Asking the right questions during discovery calls & follow-ups12:55 - Incentivizing survey participation for more insights14:24 - Making the most of customer feedback & continuous improvement15:24 - Closing remarks: dust off your business & keep refiningResources & Links:Google AnalyticsMeta PixelFlodeskChatGPTClaude AIConnect with Jordan Perry:InstagramLinkedInPodcast InstagramRemember, regular audits and feedback can transform your biz. Dust off your business and give it some TLC this quarter!_____________________________________________________Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads➡️ Weekly episodes aren’t enough for you?You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com