Not Another Virtual Event — The DEMAND Success Story with Mark Huber

Events have changed a lot since the pandemic, with many businesses shifting to putting on virtual events instead of in-person ones. But even the virtual alternatives don’t come without their own sets of challenges such as attendee engagement and proving their business value. In this episode, I interview Mark Huber, Head of Brand & Product Marketing at Metadata.io, about DEMAND — the company’s first big (virtual) event — the planning and strategy behind it, and the lessons they learned along the way. Join us as we discuss:When and why to put on a virtual eventChoosing topics and inviting the right speakersEvent promotion on company’s and employees’ social accountsA virtual event’s behind the scenesHow to keep attendees engagedMeasuring an event’s success and ROINever miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.