Not Brat or Demure, these boys of Who Wore What When are a 'Hot Mess' | The Fashion Scoop, Ep 33

Meet Shounak Amonkar and Pranay Jaitly, the duo behind "Who Wore What When"—a fashion consultancy that started as a humble street-style blog in Milan and has since transformed into a powerhouse in celebrity styling. Their journey, from snapping Milanese street fashion to styling the likes of Vidya Balan, is full of quirky anecdotes—like finding a vintage Dior scarf at a flea market or a wardrobe mishap at a film festival. They chat about the fast-paced fashion world, the rise of trends like “Barbiecore,” their love for sustainable choices, and how food and travel inspire their work. Ending on a light note with rapid-fire questions, they reflect on their evolving careers and what's next on their 2024 bucket lists—more travel for one, more home time for the other. Listen in! Produced by Anna Priyadarshini Sound mix by Nitin Rawat