Not enough companies realize that customer support is your primary gateway to understanding your entire business - Interview with Nooshin Alibhai and Eric Klimuk of Supportbench

Today’s interview is with Nooshin Alibhai and Eric Klimuk, co-founders and CEO and COO respectively at Supportbench, a full-stack customer support software provider that is made specifically to serve the B2B space. Nooshin and Eric join me today to talk about the 4 types of customer support solutions that are out there and what’s missing, what’s so different about the B2B support model, why B2B is so much harder to build for and what Supportbench are doing to address these challenges. This interview follows on from my recent interview – Delivering personalised search experiences in an ethical way – Interview with Angel Maldonado of Empathy.co – and is number 438 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.