Not Every Project Has to Be Straight: The Magic of Frank Gehry

In this episode, Ricardo visits the Marqués de Riscal winery, highlighting the hotel designed by Frank Gehry as an example of creativity outside the box. He reflects on how disruptive ideas, like this architectural work made of titanium and stainless steel, often emerge when rigid frameworks are abandoned and “ordered chaos” is explored. Ricardo emphasizes that, in projects, thinking outside the box can lead to genuine innovations. He also points out that striking design has become the winery’s main business, attracting tourists more than wine production itself. Listen to the podcast to learn more.