Not invented here #18 - True to itself

Platform UI guidelines are aimed at making application more approachable for the users. When it makes sense to depart from platform conventions when developing cross platform application or service? * App Stories Episode 12: The State of Non-Native Apps (https://appstories.net/episodes/12/) * All apps using Windows 95 standard controls looked the same. History repeats itself with Android (How are all the Material Design apps so similar? - https://www.quora.com/How-are-all-the-material-design-apps-so-similar-does-each-dev-write-their-own-version-or-do-they-all-use-the-same-library) * Games newer follow UI conventions of the platform * Experience with an application on different platform vs. experience with the platform itself * Take a look at examples in How to design a mobile app across OS platforms? (https://medium.com/@ooceanzou/designers-problem-d7f70d4f4d6c) More on this topic: * Which is the better approach for Mobile UI design, platform-centric or application-centric? (https://www.quora.com/Which-is-the-better-approach-for-Mobile-UI-design-platform-centric-or-application-centric)