The Strategy Behind a Successful Launch

A successful launch is not the day you announce your product. It is the strategy that turns awareness into adoption, usage, retention, and revenue.In this episode of Periscope, Lola Masha sits down with Olajumoke Abiodun, CEO of Marketedge Advisory, to unpack what founders need to know about go-to-market strategy. From launch planning and customer activation to cohort retention, user behaviour, paid marketing, offline distribution, and trust-building, this conversation is a practical guide for founders preparing to take a product to market.Olajumoke explains why many founders mistake launch day for the full launch, why downloads do not equal users, and why founders must measure what happens after people discover their product. Olajumoke Abiodun is the CEO of Marketedge Advisory, a marketing and growth advisory firm helping businesses build stronger market strategies, customer acquisition systems, and go-to-market plans.She explains:• Why a launch is a strategy, not an event• What founders get wrong about launch day• How to define and measure go-to-market success• Why app downloads are not the same as active users• How to track adoption, usage, activation, and retention• Why founders need to understand customer behaviour after launch• How to identify power users and refine your ideal customer profile• How to choose the right go-to-market channel• Why offline distribution and sales agents still matter• How to build customer trust before scaling digitally• Why activation is the missing link between interest and revenueFollow Olajumoke AbiodunLinkedIn: https://www.linkedin.com/in/theolajumoke/Instagram: Learn More About Marketedge AdvisoryWebsite: https://www.marketedgeadvisory.com/Follow PeriscopeLinkedIn: https://www.linkedin.com/company/periscope-podcast/Instagram: https://www.instagram.com/periscope.podcastX/Twitter: https://x.com/perismediaTikTok: https://www.tiktok.com/@periscope.podcastWebsite: https://www.periscope.media/Subscribe for more conversations with founders, operators, investors, and business leaders shaping the future of African business.#gotomarket #startupmarketing #businessgrowth #entrepreneurship #africanbusiness