Not Just a Moment: Why Affiliate Marketing is Everything

In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of customer journeys beyond immediate transactions. The season will provide you with insights, case studies, and practical strategies for affiliate managers to enhance their programs and demonstrate their value to stakeholders.We are delighted to welcome Everflow.io as our sponsor, this season – let’s kick off Season 21 with Lee-Ann in conversation with Michael!Key segments of this podcast and where you can tune in to go direct: [01:45] Introduction to Affiliate Marketing Season 21[06:46] The Importance of Tracking and Attribution[12:12] Challenges in Affiliate Marketing PerceptionGet Your Questions Answered!Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.#AffiliateWINS: Your Victory Lap Starts Now!Time to flip the script: less calling out, more calling UP. Share your affiliate marketing triumphs, champion your outstanding partners, and spread the wisdom that's working.Let's make #AffiliateWINS the hashtag that dominates feeds everywhere! Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.Subscribe to our podcast HERE!Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.Send me a text with your questions