Not Just A Sports Agent | Alex Williamsom

Join us on Not Just A… as we sit down with Alex Williamson, one of Australia’s leading sports agents for female athletes. In this episode, Alex reflects on her unexpected path from working inside Parliament House for Australia’s first female Prime Minister to representing Olympians and Matildas at the highest level. She shares what pressure really looks like for women in the public eye, why protecting athletes comes before brand deals, and how motherhood, politics, and empathy shape her approach to leadership.🎧 What you’ll discover in this episode:- Alex’s unexpected career route: PR → Parliament House → women’s sport- What gendered scrutiny looks like in politics and sport- The “personal touch” model of athlete management and its emotional load- How the Women’s World Cup shifted the commercial landscape overnight- Why the athlete’s craft comes first (and what brands must respect)Connect & explore more:🌐 Full episode transcript: [ADD LINK]📸 Follow us on Instagram: https://www.instagram.com/notjusta_podcast/🎵 TikTok highlights: https://www.tiktok.com/@notjusta_podcast💼 About Talent: https://www.talentinternational.com/🔗 LinkedIn: https://www.linkedin.com/company/talent-international/💬 Let us know in the comments who you’d love to hear from next! Don’t forget to like, subscribe, and share if you enjoyed the conversation.