Not Just Sales, But Strategy

John Randolph returns to the mic to sit down with Neil Barrow, founder of EnabledBD, on Episode 84 of CPA Life. Together, they unravel the real mechanics of business development in CPA firms, as Neil draws on his journey from structured software sales to the unpredictable world of accounting firm growth. Challenging the myth that business development is just about sales or personality, Neil frames it as a skill: one that can be built, measured, and tailored to each individual's strengths. A discussion well beyond buzzwords, the pair focus on practical strategies for deepening client relationships, fostering accountability, and building systems that don't box people in. If you understand it's time to rethink what it means to grow a firm, to consider how even small, consistent actions can transform both culture and results, then check out part 1 of John's conversation with Neil now. Get the full show notes and more resources at CPALifePodcast.com