Not Simply Black or White: Exploring Shades of Grey with Luke Price, Ethical Investment Adviser and Portfolio Manager

When it comes to ethical investing, the choices aren’t always as straightforward as they seem. What qualifies as ‘green’? How can investors distinguish between genuine positive impact and greenwashing? And where do the shades of grey sit within an increasingly complex investment landscape?To explore these questions, we’re joined by my Ethical Investment Advisers team member Luke Price, who will help us look beyond simple labels and better understand the nuances of ethical investing.Luke is a Financial Adviser with over 17 years of experience in the financial services industry. He holds a Bachelor of Business majoring in Finance, a Diploma in Financial Services, and has also completed the Accredited Aged Care Professional program. Luke is the head of research, compliance and portfolio management in our Ethical Investment Funds Management team and we work closely together in our Investment Committee. Like myself, he is a member of the Ethical Advisers’ Co-Operative and is an Authorised Representative in our EIA team.We hope you enjoy this discussion with Luke Price of Ethical Investment Advisers. We wish to acknowledge the traditional custodians of the land we recorded on, the Wardandi Noongar people. We pay our respects to them and their culture; and to elders past, present and emerging. You can find out more about Luke and EIFM here. For more information about James Baird, JustInvest Financial Planning and Ethical Investment Advisers see: justinvest and ethicalinvestment.