Not Understanding His Customers’ Feelings: Kent Billingsley

ENTREPRENEUR TO MILLIONAIRE: How to Build a Highly Profitable, Fast-Growth Company and Become Embarrassingly Rich Doing It. Show notes: https://www.markgraban.com/mistake53 My guest for Episode #53 is Kent Billingsley, the author of the new book ENTREPRENEUR TO MILLIONAIRE: How to Build a Highly Profitable, Fast-Growth Company and Become Embarrassingly Rich Doing It. His friend Mark Cuban wrote the foreword. Kent is the founder and president of the Revenue Growth® Company, LLC. He has become America’s Revenue Growth® Architect by helping thousands of entrepreneurs and small businesses (representing hundreds of thousands of employees) generate billions in new sales and revenue. He has personally designed, built, transformed, or turbocharged over 1,000 organizations in 36 countries. Billingsley has served in executive and leadership positions in several billion-dollar firms. Over nearly three decades, he has developed thought-leading content and trademarked programs helping thousands of entrepreneurs and their employees become millionaires and multimillionaires from their businesses. In today's episode, Kent shares his “favorite mistake” about not fully understanding the “psychographics” of his customers. He talks about the need to move beyond understanding customer demographics to really understanding his buyer's feelings. We also discuss topics and questions including: Why is it a mistake to think a company is a democracy? Why is it a mistake to assume we are going back to the old normal instead of creating a new normal? What was it like working for H. Ross Perot at EDS? Why was he “the greatest leader” he's “ever seen”? See his blog post about his passing. --- Support this podcast: https://podcasters.spotify.com/pod/show/favorite-mistake/support