Nothing but the Naked Truth - Sheralyn Cloete, Naked Truth Project SA

In this heartfelt episode of Born to Build, Sam sits down with his wife, Sheralyn Cloete, to share the raw, behind-the-scenes journey of launching Naked Truth South Africa - an organisation tackling the heavy realities of p😶rn addiction with grace, grit, and hope.Whether you're a founder, a faith-driven builder, or someone passionate about transformation, this episode will stir your heart and stretch your vision.Chapters:(00:00) Intro(02:00) Launching Naked Truth South Africa(03:10) The "why"(06:00) Key defining moments(07:52) Where do you even start?(13:30) Creating culturally relevant programs for schools, churches, and families.(16:17) Balancing the emotional intensity of the subject matter with the practical need to build a sustainable organisation(20:17) What does the team look like?(21:32) What skills from your past ventures have helped you here?(28:40) Stigma - what’s been the reaction from the community?(30:48) Looking ahead - what does growth look like?(34:40) How does Naked Truth approach funding?Check out Naked Truth Project here: https://nakedtruthproject.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they’ve overcome, and what keeps them building their business. It’s honest, practical business insight from those shaping their industries one bold move at a time.