Nothing Important Gets Measured — Shedding Light on The Dark Funnel with Chris Walker

The way that companies measure marketing is still incredibly flawed, mostly because they don't measure what's important — customer feedback.But where are B2B customers really hanging out? You won’t find out by sticking to the old playbook.In this episode, I interview Chris Walker, CEO at Refine Labs, about why businesses need to change their mindset so that marketing can upgrade from outdated tactics and find customers where they really are.Join us as we discuss:Why gated content, MQLs, and other marketing tactics are outdatedHow B2B buyers have changed and where they are getting their information fromHaving a point of view and communicating it to customersThe biggest mistakes in software attribution and metrics measurementLeveraging employees social media presences (yes, even TikTok) to sell your productWhat B2B should learn from B2CCheck out these resources we mentioned during the podcast:Refine Labs’ State of Demand Gen podcastRefine Labs on YouTubeNever miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.