“Nothing Tastes as Good as Skinny Feels”: How to Prepare for GLP-1's Radical Impact on Food & Drink with Unilever, Carlsberg Britvic and Mintel #24

GLP-1s. Miracle weight-loss drugs. They’re the single most disruptive force that CPG has faced in decades. They shrink appetites, and if you’re not paying attention, could shrink your category too…It's forecast to be a $150 billion industry by 2030, and by 2027 there’ll be GLP-1s available in pill format - food and drinks categories beware.This week’s ‘You, Me & CPG’ features 4 of the brightest minds and most sound voices that you NEED to hear right now; Rob Hobson, Jonny Forsyth, Jennifer Dyne, and Dr Caroline Withers.Their collective experience is impossible to ignore, so listen close as we explore how the recipe for success needs reformulating for a world where a personal miracle could become your business’ worst nightmare.This episode coversHow new innovations in medication are reshaping consumer behaviourThe changing role of food in people’s lives, from emotional experiences to functional eatingBrands’ urgent need to adapt and stay relevant through new product developmentStaying true to brand purpose and engaging consumers with genuine, emotionally resonant messagingThe challenges and opportunities in educating consumers about nutrition, and how that feeds into buying habitsRob Hobsonhttps://www.linkedin.com/in/robert-hobson-4493ab28/?originalSubdomain=ukJonny Forsythhttps://www.linkedin.com/in/jonny-forsyth-91914b23/?originalSubdomain=ukJennifer Dynehttps://www.linkedin.com/in/jennifer-dyne-49568325/?originalSubdomain=ukDr Caroline Withershttps://www.linkedin.com/in/caroline-withers-phd-07961958/?originalSubdomain=ukJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/