EPISODE · Dec 11, 2025 · 55 MIN
Nothing to Lose: How Victor Vécsei Built the #1 TikTok Agency in DACH | Ep. 13
from Once upon a Student · host Once upon a student
Want to grow on TikTok, get more views and maybe even land brand deals or clients? Then you should probably listen to the person who built a 40+ person TikTok agency out of “having nothing to lose.”In this episode of Once Upon a Student, I sit down with Victor Vécsei, founder & CEO of marswalk – one of the leading TikTok / Gen Z agencies in the DACH region. Victor started as a student creator making horror clips on TikTok while everyone around him was laughing at the platform. Today, his agency works across six markets and helps brands like Coca-Cola, Givenchy, Drei & Co. win on TikTok and beyond.We talk about:Hunger & origin – where Victor’s drive really comes from, long before the agency existedGoing all in – why having “no other options” pushed him to commit to marswalk after universityBridging generations – standing between Boomers and Zoomers and translating one world to the otherLeadership & pressure – what he’s learned about trust, risk and making decisions for a whole teamWork–life balance in your 20s – his very honest (and slightly controversial) take on ambition vs. comfortIf you’re searching for:“how to grow on TikTok”,“TikTok tips for beginners”,“TikTok marketing strategy” or“how to get clients with TikTok” – this episode will give you both the mindset and the practical examples you’re looking for.
What this episode covers
Want to grow on TikTok, get more views and maybe even land brand deals or clients? Then you should probably listen to the person who built a 40+ person TikTok agency out of “having nothing to lose.”In this episode of Once Upon a Student, I sit down with Victor Vécsei, founder & CEO of marswalk – one of the leading TikTok / Gen Z agencies in the DACH region. Victor started as a student creator making horror clips on TikTok while everyone around him was laughing at the platform. Today, his agency works across six markets and helps brands like Coca-Cola, Givenchy, Drei & Co. win on TikTok and beyond.We talk about:Hunger & origin – where Victor’s drive really comes from, long before the agency existedGoing all in – why having “no other options” pushed him to commit to marswalk after universityBridging generations – standing between Boomers and Zoomers and translating one world to the otherLeadership & pressure – what he’s learned about trust, risk and making decisions for a whole teamWork–life balance in your 20s – his very honest (and slightly controversial) take on ambition vs. comfortIf you’re searching for:“how to grow on TikTok”,“TikTok tips for beginners”,“TikTok marketing strategy” or“how to get clients with TikTok” – this episode will give you both the mindset and the practical examples you’re looking for.
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Nothing to Lose: How Victor Vécsei Built the #1 TikTok Agency in DACH | Ep. 13
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