Notifications North Star - Stephanie Griffith, Marketing Expert

from Code Story: Insights from Startup Tech Leaders · host Noah Labhart - Startup Founder & CTO

Notifications North Star, sponsored by Courier!Guest: Stephanie Griffith is an email and SMS marketing expert, and a marketing strategy consultant. She is a startup founder, and has been involved with big names like Drip, Thinkful, Bath & Body Works and more. She is also the host of the Conversational Commerce podcast.Questions:What is the primary goal for someone in your role, which you mention required you to be sending millions of emails a day?So there was a viral HackerNews thread recently, titled "I only like the important notifications, not promotional ones." What does this mean to someone who advises to send promotional messaging for a living?Should we stop sending promotional messages?In the world of messaging, what would the perfect world look like? Do we need to go to detailed preferences for all?As applications evolve and become more complex, notifications become a secondary UX layer that often lives on users devices. How do we keep users from opting out of this critical user experience?What impresses you about Courier, and how they are approaching notifications as a UX layer?Linkshttps://www.courier.com/https://twitter.com/QueenDTChttps://podcasts.apple.com/us/podcast/conversational-commerce/id1606214549Our Sponsors:* Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures.* Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.aiAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What this episode covers

Notifications North Star, sponsored by Courier! Guest: Stephanie Griffith is an email and SMS marketing expert, and a marketing strategy consultant. She is a startup founder, and has been involved with big names like Drip, Thinkful, Bed Bath & Beyond and more. She is also the host of the Conversational Commerce podcast. Questions: What is the primary goal for someone in your role, which you mention required you to be sending millions of emails a day? So there was a viral HackerNews thread recently, titled "I only like the important notifications, not promotional ones." What does this mean to someone who advises to send promotional messaging for a living? Should we stop sending promotional messages? In the world of messaging, what would the perfect world look like? Do we need to go to detailed preferences for all? As applications evolve and become more complex, notifications become a secondary UX layer that often lives on users devices. How do we keep users from opting out of this critical user experience? What impresses you about Courier, and how they are approaching notifications as a UX layer? Links https://www.courier.com/ https://www.linkedin.com/in/stephaniegriffith1/ https://podcasts.apple.com/us/podcast/conversational-commerce/id1606214549 Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

NOW PLAYING

Notifications North Star - Stephanie Griffith, Marketing Expert

0:00 20:31

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Veteran Salesman: Tap Into Raw Emotion To seal The Deal | E46

Apr 22, 2025 ·32m

Introducing the Wealth Education Podcast

Feb 27, 2025 ·0m

XXX Tech - A New Beginning

Feb 1, 2025 ·168m

Inclusive Entrepreneurship Advocate: Unlocking Wealth for Underserved Entrepreneurs| E45

Dec 6, 2024 ·34m

Mastering Money Management: Become Rich for The Price of Financial Literacy| E43

Sep 27, 2024 ·29m

Onstage Presence Expert: Overcome Stage Fright with Internal Drive | E44

Sep 20, 2024 ·57m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting!

Frequently Asked Questions

How long is this episode of Code Story: Insights from Startup Tech Leaders?

This episode is 20 minutes long.

When was this Code Story: Insights from Startup Tech Leaders episode published?

This episode was published on June 29, 2022.

What is this episode about?

Can I download this Code Story: Insights from Startup Tech Leaders episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!