Nov. 26, 2025 | Kia America’s Eric Watson on 2026 optimism; Audi price hikes

Eric Watson, Kia America’s vice president of sales operations, joins the show to talk about the automaker’s affordability strategy and why he’s optimistic about 2026. Audi’s pared down U.S. compact crossover lineup comes with big price hikes. Plus, 2025 has been the year artificial intelligence has started making a big mark on both carmaking and sales.