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EPISODE · Aug 20, 2025 · 1H 2M

Nova, October 1970

from Mag Hags

Four shillings and how much? The Hags are pre-decimalisation this week as they head back in time to October 1970 to meet the mother of British women’s magazines: Nova. Demonstrating that smart and sexy are not mutually exclusive, Nova has it all: premium art direction, radical reporting at the cutting edge of culture… and adverts for snakeskin shoes. We’ve got some intrepid reporting into the lives of young women about to graduate Sussex University into the social upheaval of 1970s Britain. And who else should we meet at this nascent point in the Women’s Liberation movement but Germaine Greer, armed with her freshly published polemic instructing women to reject marriage and taste their menstrual blood. But it’s not all smashing taboos and radical progress. Elsewhere, we’ve got a feature on whether bigger body types can be “pretty,” plus an advert for vaginal deodorant. Want more of these mags? Don't forget to sign up for the newsletter to see all the pictures, features, and adverts in full! Find us at maghags.substack.com If you are enjoying the show, why not buy us a coffee? Ko-fi is a super easy way to support the podcast with a one off donation - you can think of it like buying us a drink, or leaving a tip. Go to ko-fi.com/maghags. Mag Hags is created entirely by us – Lucy and Franki. So your support means the world to us and it’s what will allow us to keep doing it. Thank you so much! CHAPTERS 06:51 – Introducing Nova, October 1970 15:49 – Girls in their educated bliss: Meet the Sussex University students figuring out what they want when nothing is off the table 30:19 – *An ad break from 1970* 33:52 – Plump is pretty: Six objectively slim women grapple with their body image 44:47 – Fashion and beauty tips from 1970 48:30 – “Single women must never marry”: Reviewing a radical new book, The Female Eunuch, and the Australian academic who wrote it 1:01:32 – What's hot and what's not in October 1970 -- Mag Hags is written and hosted by Lucy Douglas and Franki Cookney. Editing and audio production by Franki Cookney. Our theme music is Look Where That Got You, Mattie Maguire. Additional music: Leotard Haul, Dez Moran. Both courtesy of www.epidemicsound.com. Hosted on Acast. See acast.com/privacy for more information.

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Nova, October 1970

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