Nová reklama FLEXI

from Podcast od Kooperativy · host Pojišťovna Kooperativa

Následující díl podcastu od Kooperativy věnujeme oddechovějšímu, ale neméně důležitému tématu, a to tvorbě nové reklamy FLEXI. Povídat si s námi přišel za stranu Kooperativy marketingový ředitel Jindřich Skrip a za kreativní agenturu account manager společnosti Boomerang Communication Robert Marek, který se se svým týmem věnuje značce FLEXI již řadu let. Co uslyšíte: - Jak probíhají přípravy a co jsou nezbytné informace v zadání? - Marketingová hantýrka - co je to brief, koncept, insight? - Kdy a jak se reklama testuje? - Jak probíhá natáčení a postprodukce?

Episode metadata supplied by the publisher feed · Published Dec 17, 2021

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Nová reklama FLEXI

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