«Новая категория покупателей – «экономные взрослые», которые переходят в «Пятёрочку» из других форматов»

from Retail.ru · host Retail.ru

Покупатели вернулись к прежней, допандемийной, модели поведения – приходят в магазин часто и покупают в прежних объемах. Но кое-что все-таки изменилось – возрос интерес к кассам самообслуживания, сервисам, а у людей увеличилась потребность в общении. «Пятёрочка» не только соответствует этим трендам, но и задает новые. Как это происходит, рассказал Михаил Ярцев, директор по маркетингу «Пятёрочки», в пресс-центре Retail.ru на конференции X5 Dialog 2021. Видеоинтервью Читать на Retail.ru

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«Новая категория покупателей – «экономные взрослые», которые переходят в «Пятёрочку» из других форматов»

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