EPISODE · Nov 19, 2025 · 23 MIN
$250 Million Lesson - November 19, 1959
from The Daily History Chronicle · host Richard G Backus
November 19, 1959: Ford Motor Company announces they're pulling the plug on the Edsel after just two years and losses exceeding $250 million (over $2 billion today). Despite unprecedented market research, massive investment, and the most expensive advertising campaign in history, the Edsel became synonymous with spectacular failure.
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$250 Million Lesson - November 19, 1959
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