Novo gør klar til kamp mod efterligninger: Kommer opgøret med kopister nu? episode artwork

EPISODE · Feb 11, 2026 · 44 MIN

Novo gør klar til kamp mod efterligninger: Kommer opgøret med kopister nu?

from Børsen investor

De amerikanske sundhedsmyndigheder, FDA, har sat foden ned og vil ikke tillade efterligninger af Novos vægt-tabspille. Spørgsmålet er om der nu kommer et opgør med hele kopi-markedet.”Det er vanvittigt, at FDA ikke har grebet ind noget før. Det er et spørgsmål om ordet patent overhovedet har nogen betydning i USA,” siger Johnny Madsen, investeringschef i Formue og investeringspleje i Børsens Investor podcast.Efter, at Hims & Hers i sidste uge lancerede, at man ville tilbyde salg af en efterligning af Wegovy pillen for 49 dollar mod Novos 149 dollar, lød det fredag fra de amerikanske sundhedsmyndigheder FDA, at man vil tage ”action”  imod salg af ikke godkendte GLP1 produkter inklusive produkter fra Hims & Hers.”Det står ret klart, at FDA ikke vil tillade en efterligning af en vægt-tabs pille, men det store spørgsmål er, om FDA vil tage et opgør med de injicer bare efterligninger på Wegovy og Ozempic og sige, at den her masseproduktion er krænkelse af patentrettigheder,” siger Kevin Grønnemann, der er journalist på Børsen og følger sagen tæt.Adm. direktør Nina Movin har Novo-aktier i beholdningen hos Otto Mønsted.”Jeg tror, Novo har en glimrende sag. Jeg tror bare, det kommer til at tage tid. Vi har super tålmodighed. Jeg fiskede jeg den op i kurs 280, da den var nede sidst og så var jeg ret irriteret, da jeg så ser heromme på regnskabet, at den kommer ned i 280 igen. Men jeg tror omkring nytår -  vi har sådan to års perspektiv på den her.Novo aktien har tabt ca. 70 pct. siden juni 2024, hvor den kom i kurs 1005 kr. lige nu er den i kurs 306.Udover opgøret med efterligningerne venter desuden kampen med konkurrenten Eli Lilly, hvor begge selskaber, mener de har det bedste pilleprodukt.”Novo Nordisk har den pille, som ser ud til at have den største umiddelbare effekt. Omvendt ser Eli Lillys ud til at have nogle andre fordele, for eksempel, at man ikke skal holde den her halvtimes-faste, som man skal med Novo Nordisk pille,” siger Kevin Grønnemann og tilføjer;”Jeg synes, at man kan fornemme i de analytiker- og investorkald, der har været med ledelsen, at retorikken skifter lidt. Nu siger topchefen Mike Doustdar, at det står klart for Novo, at effekt er det vigtigste. Mens Eli Lilly siger, at de tror på, at den her bekvemlighed, som deres pille har, kan gøre, at de kan vinde den kamp”.Investor podcasten dykker desuden ned i regnskaber fra DSV, Pandora, GN og de store amerikanske tech giganter. Ligesom der også er plads til et lytter spørgsmål om Chemometic.Vært: Tina RiisingTeknik: Catrine Juhl Christensen & Jeppe Myhlendorph

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Novo gør klar til kamp mod efterligninger: Kommer opgøret med kopister nu?

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This episode is 44 minutes long.

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This episode was published on February 11, 2026.

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De amerikanske sundhedsmyndigheder, FDA, har sat foden ned og vil ikke tillade efterligninger af Novos vægt-tabspille. Spørgsmålet er om der nu kommer et opgør med hele kopi-markedet.”Det er vanvittigt, at FDA ikke har grebet ind noget før. Det er...

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