Novo Nordisk Sues Lilly Over Ads | Europe News

Novo Nordisk is suing Eli Lilly to shut down ads for Zepbound and Mounjaro, claiming they mislead consumers by comparing higher doses of Lilly’s drugs to lower doses of Novo’s Wegovy and Ozempic — while ignoring Novo’s newer, more effective versions. The Danish pharma giant seeks a court order to halt the ads and force corrective messaging, as the $100B+ obesity drug market heats up. Lilly denies wrongdoing and vows to fight back fiercely. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/a9b4ad3039dae76f