EPISODE · Jun 27, 2023 · 49 MIN
Now That’s Good Marketing with Kieran Flanagan
from Talking Too Loud with Chris Savage
Sylvie is talking too loud about a speciality goods store in Lisbon, Portugal where tinned fish is all the rage. Chris is talking too loud about his revamped at-home-video-setup and the launch of Wistia’s new series, Fix My Setup, which helps people go from webcam zero to webcam hero.And TTL guest Kieran Flanagan is talking too loud about poker, AI’s commoditization of expertise, and a pretty stellar Ikea ad.Links to learn more about Kieran:Kieran’s LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you’d want us to interview on future episodes, and any feedback you have for our team.
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What this episode covers
What does great B2B marketing look like today? On the latest episode of Talking Too Loud, Kieran Flanagan, Chief Marketing Officer at Zapier (former SVP of Marketing at HubSpot), breaks down two key ingredients: brand identity and go-to-market motion. And with AI in the mix, Kieran and Savage explore how these two sides of the marketing coin will require far more creativity in the not-so-distant future.
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Now That’s Good Marketing with Kieran Flanagan
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