NOX Reveals Its U.S. Padel Strategy | Alfons Bastida & Philippe Urreiztieta Interview

At RacquetX, Padel Smash TV sat down with Alfons Bastida, Chief Marketing Officer of NOX, and Philippe Urreiztieta, USA NOX Distributor, for a deep conversation on the brand’s global vision and why the United States is one of its biggest priorities moving forward.In this interview, we break down how NOX sees the future of padel, why the U.S. market is such a major opportunity, and what it takes to grow a specialist padel brand in a country where traditional tennis brands already have strong familiarity. Alfons shares NOX’s broader global strategy, including its focus on premium racket positioning, product innovation, and youth development through initiatives like the Next Future Academy, while Philippe explains how NOX USA is approaching the market from the ground up through grassroots activation, club relationships, B2B growth, and direct-to-consumer marketing.