NPS - Net Promoter Score, Misguided or Misused? The "would you recommend us" metric the world has signed up to.

Why are companies so obsessed about measuring promoters and detractors?We explain what NPS is and who created it.We go behind the scenes of some of our own experiences in working internationally with clients; and share with you some of the questionable tactics some firms use to increase their NPS score.Finally we put forward some new ways to work with this KPI, if you must...To find out more about our work and to see what we could do to help your organisation, visit www.realitytraining.com.