NRA Show 2026: What to Expect at “The Show”

Every year, the National Restaurant Association Show takes over Chicago — and for anyone in hospitality, it’s more than just a convention. It’s where the industry shows up, shows off, and looks ahead. In this episode of Hospitality Hangout, Schatzy sits down with David Henkes and Lisa Malikow from Technomic to break down everything you need to know about the NRA Show. They get into how long “The Show” has been running, why it still matters, what trends are emerging this year, and how operators, brands, and suppliers can actually get value from attending. If you’re planning to attend the NRA Show this is your inside look at what to expect, what to watch for, and how to make the most of it. Whether you're a restaurant operator, hospitality executive, or industry vendor, this conversation will get you ready for one of the biggest foodservice events in the world. Episode Credits:Produced by: Branded Hospitality MediaHosted by: Michael Schatzberg, Jimmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: Three Cheers Creativewww.thehospitalityhangout.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.