NRF 2023 Senior Vice President at Avery Dennison Smartrac, Francisco Melo

Senior Vice President at Avery Dennison Smartrac, Francisco Teixeira e Melo is an industry global leader in digital technologies with over 20 years’ experience in enterprise strategy and new technology adoption in material science and digital identification. He has been an integral part of Avery Dennison's growth and innovation.  In the fast-paced and always-changing business world of today, it's more important than ever to stay ahead of the curve. With the importance of sustainability and traceability growing, Avery Dennison's digital trigger technologies, such as RFID and the atma.io connected product cloud, are at the forefront of driving savings and sustainability through traceability. I asked Mr. Teixeira e Melo how Avery Dennison helps its customers deal with these problems and stay competitive. He also talked about the company's plans for the future and how they are always trying to push the limits of what their technology can do.Avery Dennison Smartrac has a  portfolio of digital technologies such as RFID and atma.io connected product cloud, which can drive savings and sustainability through traceability. #retail #supplychain #sustainability #nrf2023#RETAIL https://www.theretailpod.com/