NRF Europe Preview: Sephora Keynote, Apple + Adyen Payments, Store Tours, 15k Attendees

What to expect at NRF 2025: Big Show Europe—keynotes, payments, tours, and how to work the floor.NRF’s first Retail’s Big Show Europe (16–18 Sept, Paris) is almost here. Jill Dvorak, NRF’s SVP of Content, walks us through the theme “Retail Together,” the Sephora opening keynote, why payments (Apple + Adyen) are a growth lever, and how to get the most from the Retail Store Tours. We also touch on Best Buy’s momentum and the Authentic Brands Group–Guess deal shaping portfolio strategy. Practical tips inside: plan sessions, leave time to roam, and prioritise AI + payments use cases.Show Notes Event overview & registration: https://www.nrfbigshoweurope.com/en/Event overview page: https://www.nrfbigshoweurope.com/en/about/event-overviewSpeakers/keynotes incl. Apple & Adyen: https://www.ecommerce-nation.fr/nrf-international-speakers/Apple special address (press PDF): https://www.nrfbigshoweurope.com/-/media/Files/NRF-PDF/presse/NRF-Communiqu-de-presse-name-dropping-EN.pdfPayments session preview incl. Apple + Adyen (+ On): https://www.yumpu.com/en/document/view/70721880/2025-nrf-europe-daily-preview-part-1Retail Store Tours (retailer-only): https://www.nrfbigshoweurope.com/en/attend/retail-store-toursTour listings (pricing & examples): https://www.nrfbigshoweurope.com/en/agenda/full-agenda/Event/RETAIL-STORE-TOUR-1-THE-BIRTHPLACE-OF-WORLD-CLASS-INNOVATIONBest Buy Q2 FY26 results: https://investors.bestbuy.com/News--Events/news/news-details/2025/Best-Buy-Reports-Second-Quarter-Results/default.aspxGuess to go private with Authentic Brands: https://www.reuters.com/legal/transactional/guess-go-private-14-billion-deal-with-authentic-brands-co-founders-ceo-2025-08-20/CreditsHost: Alex Rezvan. Guest: Jill Dvorak, SVP Content, NRF.