NSCA’s Coaching Podcast, Episode 48: Bert Sorin

Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Bert Sorin’s upbringing and his experience being a collegiate athlete, how Sorinex is contributing to the field, and how TSAC is continuing to grow and improve. Find Scott on Twitter: @scottcaulfield Find Bert Sorin on Instagram: @bertsorin @sorinex Or Email [email protected] & [email protected]  Show Notes “Taking the science, taking the training, taking the strength gains and making them into something.” 4:12 “I learned pretty quickly that there are genetic freaks in this world.” 13:18 “My life revolved around gaining weight, getting strong, and throwing far.” 14:23 “How you do anything is how you do everything.” 17:25 “Two things that I’ve noticed from people who have become successful: one is positivity, I’ve never seen a champion who is generally negative. They always believe there is a shot. Two is curiosity, keeps you pushing the edges and always fighting for the last inch.” 21:08 “People get into business because they like what they do, not because they like business.” 33:19 “If you only have one source of knowledge or a group of knowledge, then you only have a specific source of experiences.” 39:52“SET: struggle, eat, and talk.” 43:38