NTT Doubles Down on IndyCar Partnership, Bringing AI & Data Innovations

NTTs IndyCar Partnership Expands: AI, Data, and Sustainability NTT is deepening its IndyCar partnership, extending its deal and broadening its role. Beyond race analytics, NTT is now leveraging advanced AI and data capabilities across the entire operation. This includes AI-driven operations, real-time decision making, and emission tracking across the series, the Indianapolis Motor Speedway, and other Penske events. NTT and its subsidiary, NTT DATA, are the official tech partners for IndyCar, the series, the Indy 500, and the Brickyard weekend. Theyre utilizing the vast data generated during a race weekend – billions of data points – to provide race control, teams, and broadcasters with valuable insights for quicker, more informed decisions. Fans are also benefiting from this partnership. A new AI-powered feature called Up To Speed is now available on the IndyCar app, offering smarter race insights. Since the apps relaunch last year, over seven hundred thousand new users have downloaded it, with global usage up by more than thirty percent, indicating the growing international appeal of motorsports. On the sustainability front, NTT DATA is assisting Penske Entertainment in tracking emissions and enhancing accountability through automated data collection. Theyre also employing AI for venue solutions at the Indianapolis Motor Speedway, improving crowd management, traffic planning, and overall operational safety across the expansive grounds. This extended partnership is founded on trust and a shared commitment to innovation. NTTs proficiency in AI and digital services is viewed as vital for enhancing fan engagement and delivering a premium experience at the heart of racing. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/3571b30a95391bf3