“NUDGE” de Richard Thaler y Cass Sunstein

Un pequeño empujón o “Nudge” esta logrando que millones de personas tomen mejores decisiones y así tengan más dinero, sean más sanos e incrementen su felicidad. . 3 NUDGES que te sorprenderán: . 1. EL MÉTODO PARA DEJAR DE FUMAR MÁS EFECTIVO DEL MUNDO . 2. EL MÉTODO DE AHORRO PARA EL RETIRO MÁS EXITOSO . 3. UNA APP PARA ALCANZAR TUS METAS . Todo respaldado por principios de "Behavioral Economics"

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“NUDGE” de Richard Thaler y Cass Sunstein

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