NuFACE: The #1 At-Home Skincare Device With CEO and Co-Founder Tera Peterson

NuFACE, led by CEO and Co-Founder Tera Peterson, stands at the forefront of skincare innovation with its pioneering microcurrent technology. As the #1 at-home skincare device in the US, NuFACE has made significant strides in the beauty industry. It is renowned for being the first handheld microcurrent device cleared by the FDA, setting a new standard. This breakthrough has not only revolutionized the category but also solidified NuFACE's position as a leader in at-home skincare solutions. Key innovations include NuBODY, the first at-home microcurrent device for the body, and new smart devices with app-enabled 3-Depth Technology. Tera has also spearheaded NuFACE's global expansion, securing placement in top-tier retailers like Nordstrom, Ulta, Sephora, and QVC, and entering international markets in Asia and the UK.In this episode, Tera also discusses:Pivoting from corporate life to the world of beautyNuFACE’s organic growth from professional microcurrent to at home hand-held devicesThe power of microcurrent as fitness for your face, stimulating the muscles passivelyThe benefits of prevention and achieving that “snached” lookWhy dupes not only are not as effective, they can be dangerousThe expansion into NuBODYWe hope you enjoy this episode and gain valuable insights into Tera’s journey and the growth of NuFACE. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out NuFACE at www.mynuface.com and on Instagram at @mynufaceThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co