Nukeproof | The Bike Brand That Refused To Die

from Bike Filth · host Tim Portlock

The rough history of Nukeproof Bikes — from its beginnings as a small American component company to becoming one of the most respected names in gravity mountain biking.This is the story of a brand that was born, died, reborn in Northern Ireland, dominated world racing, survived industry collapse, and somehow still refuses to die.In this video, we dive into the people, bikes and moments that shaped Nukeproof, including Michael Cowan’s revival of the brand, Brant Richards’ design influence, Dale McMullen’s engineering work, Nigel Page’s race team leadership, and Sam Hill’s legendary success aboard the Mega.A huge thank you to Brant Richards for taking the time to share his memories, stories and behind-the-scenes insight from his years at Nukeproof. His firsthand knowledge helped shape this video, clarify key moments in the brand’s history, and ensure that the story was told as accurately as possible.Before Nukeproof, Brant had already made a name for himself through his work with On-One and Planet X, helping influence an entire generation of UK mountain bike design. His contributions to Nukeproof played an important role in the development of many of the bikes that helped define the brand.In this video:☢️ The original Nukeproof company in Michigan☢️ Michael Cowan and the rebirth of the brand☢️ Brant Richards, Dale McMullen and the people behind Nukeproof☢️ The Scalp — Nukeproof’s first downhill bike☢️ The risky transition from Intense to Nukeproof for the CRC race team☢️ Nigel Page and the rise of the race programme☢️ Sam Hill, the Mega and the enduro revolution☢️ The golden years of Nukeproof☢️ The Wiggle CRC collapse☢️ Nukeproof’s latest comebackIf you enjoy mountain bike history, legendary riders, iconic bikes and the stories behind the brands we ride, make sure to subscribe to Bike Filth for more deep dives every week.👇 Let me know in the comments:What is your favourite Nukeproof bike of all time?#Nukeproof #MountainBiking #MTB #DownhillMTB #EnduroMTB #SamHill #BikeHistory #BikeFilth #MountainBikeHistory

Episode metadata supplied by the publisher feed · Published Jun 8, 2026

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Nukeproof | The Bike Brand That Refused To Die

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