Nulo Dominates Pet Food Industry Sales with Fuel Incredible Campaign during Olympics

Nulo's Fuel Incredible campaign, featuring Olympic athlete endorsers who are also pet parents, propelled the brand to the top of the pet food industry in sales and unit volume growth in 2024. With a 2.1% increase in sales volume and 13.4% growth in unit volume, Nulo outperformed other brands in national retail distribution. CEO Michael Landa attributed their success to marketing investments and new product innovations, with plans for further growth in the future.