"Numbers Need a Narrative": How to Structure Stories for Maximum Impact with Douglass and Lisa-Marie Hatcher

  Douglass and Lisa-Marie Hatcher are the co-founders of communicate4IMPACT, a business storytelling training firm focused on helping businesspeople take what they do naturally (tell stories) and apply it to what they're professional lives. On this week's episode, we explore a range of topics related to the power and structure of effective storytelling, including:  What storytelling has to do with science, and what science has to do with storytelling Whether there is room for storytelling in the world of data and analytics - where and how? What makes a good story—the elements and structure all good stories have Common missteps people make in telling stories When you should recognize you may be veering off course in telling a story, and how to get back on track Whether some people are naturally better at telling stories than others, and how Douglass and Lisa-Marie help everyone—regardless of innate ability (if it exists) become a strong storyteller Douglass's and Lisa-Marie's book Win With Decency - the focus of the book and how it can help readers advance their careers Resources mentioned in the episode Win with Decency Communicate4Impact Douglass Hatcher Lisa-Marie Hatcher