Nunobiki Falls: Reinterpreting for Tourism Marketing

This analysis explores the successful tourism marketing strategy employed by the city of Kobe, Japan, using the Nunobiki Falls as a central example. The approach focuses on reinterpreting existing resources, such as the convenient location of the falls near a major train station, and designing strategic customer flow to encourage visitors to explore not only the falls but also the surrounding mountain areas and city businesses. This comprehensive strategy aims to transform a single attraction into a gateway for wider exploration, generating economic benefits for the entire region through carefully planned visitor journeys and collaborations between government and private entities.