Nuremberg 2020: An Interview with Mark Foster of Playmobil, Strategy, Expansion & More

Live from the Playmobil booth at the Nuremberg 2020 Toy Fair, Richard and Chris sit down with Mark Foster, general manager of the U.S. and U.K. for Playmobil. Mark talks about current strategies, the company's successful expansion into licensing, entertainment and new launches for 2020. It's an engaging conversation about how a nearly 46-year-old brand holds onto its classic roots and expands to meet the demands, consumption and communication patterns of the audience in 2020.