Nurturing Brands and Going Viral with Paul Cohen of Milk and Honey

Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing” brands. Key Takeaways:·        How to influence altruism·        The PR behind a viral vase story·        How to nurture a brand  Episode Timeline:1:20   What brought Paul to some of the world's most prestigious halls of government?4:15   How to persuade the public to support environmental issues6:00  The state of journalism in 20248:45   Milk and Honey’s viral vase story12:45 The client's take on the vase story      14:30 You can’t force things to go viral15:20 The importance of “nurturing” brands17:30 How do you hit the zeitgeist “right on the nose”?19:10 Do all brands need a purpose?21:50 Are brands pulling back from social justice activism?  This episode’s guest: ·        Email Paul Cohen at [email protected]·        Paul Cohen on LinkedIn·        Paul Cohen on X  Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at [email protected].·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.