NutraCast: From SEO to GEO: How AI is redefining visibility for supplement brands

from NutraIngredients NutraCast · host William Reed Ltd

As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer sectors, he offers a long-view perspective on how communications strategy is evolving in the age of AI.

Episode metadata supplied by the publisher feed · Published Apr 3, 2026

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NutraCast: From SEO to GEO: How AI is redefining visibility for supplement brands

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