EPISODE · Apr 3, 2026 · 33 MIN
NutraCast: From SEO to GEO: How AI is redefining visibility for supplement brands
from NutraIngredients NutraCast · host William Reed Ltd
As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer sectors, he offers a long-view perspective on how communications strategy is evolving in the age of AI.
What this episode covers
As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer sectors, he offers a long-view perspective on how communications strategy is evolving in the age of AI.
NOW PLAYING
NutraCast: From SEO to GEO: How AI is redefining visibility for supplement brands
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.