NutraCast: How supplement brands can become the default answer in AI

from NutraIngredients NutraCast · host William Reed Ltd

Jordan Brannon, president and co-founder of Coalition Technologies, breaks down why many supplement brands don’t always appear in AI-generated search results despite investing in content creation. He explained how visibility in platforms like ChatGPT differs from traditional SEO and why brands need to rethink how they structure, distribute and reinforce their online messaging.

Episode metadata supplied by the publisher feed · Published May 22, 2026

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NutraCast: How supplement brands can become the default answer in AI

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