NutraCast: Liquid I.V.’s R&D chief taps nostalgia to drive hydration innovation

from NutraIngredients NutraCast · host William Reed Ltd

Hydration has evolved beyond simply replacing electrolytes. Today’s consumers expect products that are effective, enjoyable and emotionally engaging, prompting brands to rethink how functional beverages are developed and marketed.

Episode metadata supplied by the publisher feed · Published Jun 26, 2026

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NutraCast: Liquid I.V.’s R&D chief taps nostalgia to drive hydration innovation

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