EPISODE · Jan 6, 2023 · 22 MIN
NutraCast: Supergut’s shift from DTC to content
from NutraIngredients NutraCast · host William Reed Ltd
In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future.
What this episode covers
In 2011, Google conducted its landmark study that found that 88% of shoppers use what's known as a Zero Moment of Truth — a stage in the buying cycle where a consumer researches a product before buying it. This study is a key reference point in the evolution of content marketing. This research highlights why brands have to prioritize social media. Marc Washington, founder and CEO of Supergut, says he believes that while traditional DTC is dead, content has a bright future.
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NutraCast: Supergut’s shift from DTC to content
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