Nutralie: Cómo facturar 25MM€ con suplementos alimenticios desde Amazon, con Rodrigo Cernadas [399]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

Recurrencia y escalabilidad. Tras su paso por una agencia de marketing, Rodrigo Cernadas buscaba aplicar en proyecto propio lo aprendido con otros. Y buscando productos en crecimiento y de compra repetitiva se lanzó en 2018 a los suplementos alimenticios con Nutralie. Vamos a charlar esta semana con el CEO y fundador de #Sareli Investments, la matriz de la marca #Nutralie. La lanzó en 2018. Usó Amazon como campo de pruebas. Creció, aplicando innovación al producto en un momento en el que estaba bastante poco desarrollado el vertical, conocimiento en marketing y agilidad. Allá por 2021, creciendo a lo loco impulsados por la pandemia, le pasó lo que a muchos: que facturaba mucho pero ganaba poco, si ganaba. Y le dio una vuelta de tuerca al proyecto: reducir dependencia de Amazon, más #marketplaces, otras grandes tiendas online del sector y abrirse a farmacias físicas. Resultado: triplicaron facturación en los últimos 2 años.: de los 8 millones en 2023 a más de 25 en 2025.Enlaces de interés:⭐ [Beloved sponsor] Arregui, lockers inteligentes para tu Click & CollectInscríbete en los Ecommerce Awards con el código PODCAST50Apúntate al Ecommerce Moment Barcelona

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