Nutrition Podcast Series: Fibre and its Fight for Attention in Nutrition

High fibre foods help lower cholesterol, reduce the risk of heart disease, assist in digestion and regulate weight. Fresh fruits and vegetables are natuarally high in fibre, but many recently launched packaged foods and beverages are capitalizing on this nutrition trend by adding fibre as an ingredient. Listen to the podcast for complete insights. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.