Nutrition Podcast Series: Ongoing Innovation to Reduce Sodium Content

Many consumers are aware of the health effects of a high-salt diet, and although the current health trend is to avoid sugars and fats, innovation in salt reduction is still an ongoing process. Currently most reduced salt food is implemented via stealth reduction so consumers are not aware they’re buying a product with lower sodium and therefore not aware of a difference in taste, but other methods are proving successful as well. Companies are developing apps that allow consumers to choose food items based on salt content and creating methods to enhance perceived saltiness using taste-modulating bioactive compounds, for example. Although companies and governments remain dedicated to reducing sodium consumption, there is still a long way to go to achieve a truly positive public health outcome.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.