NY Speechwriters Conference Debrief 3 of 3

In this third and final edited highlight of the Silicon Valley Speechwriters Roundtable conference call from the PSA World Conference, I give a summary of Bob Lehrman’s break out featuring a conversation with David Kusnet who was Clinton's speechwriter. Katie Gray shares admiration for General David Petraeus’s intellect. Brian Jenner shares Eric Schnure’s tips on writing for roasts and why it’s important to “singe not burn” and ways jokes can be reused. Schnure recommended writers do a “joke dump” and write 10 jokes for every one used. A good way to structure a joke is by associating a person or place in the news with a different issue. CEOs can get away with humor if they introduce it by saying “As Jon Stewart said…”. To hear the audio, click on the podcast icon below.