EPISODE · Feb 5, 2026 · 56 MIN
Nya Etienne, Creative Entrepreneur, Media Strategist, Content Creator: Episode 4
from What's The Rate? · host Gotham Network
On this episode of What’s The Rate? we’re pulling back the curtain that covers the real numbers and opportunity behind content creation and brand deals. We have Nya Etienne, a true multi hyphenate, talking about her experience working in media and being a true entrepreneur. We discuss: - Democratizing creative careers through the accessibility of content creation Understanding your purpose outside of social media in order to bring something unique to it. - Influencers landing political campaigns - The pool of content creation and influencer marketing for people of color is NOT oversaturated. In fact we need more to add more variety to the spectrum of representation and examples of cultural multidimensionality. - Virality and vanity metrics are dead, people want actual engagement and in person turn out!!!! - The NUMBERS behind these brand deals. The rates some content creators will accept, and the rates that some won’t. And how to ask for the rate you deserve as a content creator of color. (This was crazy) - Breaking down your metrics into your community, and getting into how and why they are impacted by your content. - Brands now value in person events and real life engagement over follower counts. Interviewing celebrities on the red carpet and what that process looks like - Sharing your wins in practice for you! And can lead you to another opportunity! SUBCRIBE!!!! Follow the show on INSTAGRAM: https://www.instagram.com/whatstheratepod Listen on Spotify: https://open.spotify.com/show/7IoUxOa2mBBA... Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/what... Follow Nya! Instagram: https://www.instagram.com/nyaetienne/ Website: www.nyaetienne.com Tik Tok: @ nya.etienne Music by J. Lyons Recorded at Gotham Production Studios #podcast #artist #selflove #selfimprovement #careergrowth #empowerment #creatives #entrepreneur #digitalstrategy #newyorkcity #contentcreation #artist Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nya Etienne, Creative Entrepreneur, Media Strategist, Content Creator: Episode 4
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