NYC Marathon's $100 Million Parent Sees Digital Boost

New York Road Runners President and Chief Executive Officer Michael Capiraso joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including the economics behind this weekend's New York City Marathon. Capiraso, who previously worked at the National Football League and Major League Baseball, discusses everything from his role in menial preparation tasks to making decisions while actually running the 26.2-mile course on marathon day. Also discussed are the organization's revenue streams, and how digital innovation could boost the NYRR's bottom line. Capiraso also addresses the controversy surrounding Nike's Vaporfly Next% shoe, which is designed to improve running economy by at least 4%. He also touches on the organization's sponsors, which include New Balance.See omnystudio.com/listener for privacy information.